Consumers and investors alike have begun rallying around the U.S. cannabis industry, and several top multi-state operators are stepping into the spotlight. In this episode, we talk to Jonathan Rubin from Phyto Partners about the driving forces behind the U.S. market’s exponential growth, as well as difficult lessons investors and business leaders learned from Canada’s adult-use rollout. Jonathan also shares his insights about the future of ancillary businesses and the most compelling investment opportunities that are on his team’s radar.