Cannabis businesses often say they are in the business of nurturing the well-being of their patients and customers, but how does that translate within their own corporate culture? In this episode, we talk to Stevens Sainte-Rose and Fanny Sheumaker from Parallel, one of the fastest-growing MSOs in the country, about how their team is creating a corporate benefits and rewards ecosystem that is supporting the next generation of cannabis workers. Stevens and Fanny discuss how companies can better serve the growing millennial workforce, what dictates company culture and where new cannabis hires are coming from.