As brands grow in scale and expand into new markets, it can be challenging to maintain a consistent level of product quality. All too often, expanding is a big risk for businesses—executives need to be strategic in order to help their product succeed in new markets. Vishal Rungta, CFO, President, and Co-Founder of C3 Industries, is an expert on successful brand expansion and quality control. In this episode, Vishal gives his insight on developing a unique brand experience and the importance of having a foundation of high quality products. He emphasizes the need for consistency throughout all operations in order to scale in a manner that does not sacrifice quality and elaborates on his strategies on expanding into new markets.