From Pot to Popular

Fabian Monaco: Understanding Michigan’s competitive advantage in the retail landscape

Episode Summary

The past year has awakened the sleeping giant that is Michigan’s retail market. Adult-use sales jumped by over 280% in 2020, making the Wolverine State one of the top markets in the country. Gage Cannabis Co., one of the fastest growing operators in the industry, not only recognized the long-term potential of the state early on but was also able to anticipate the enormous demand for cannabis when adult-use sales came online. In this episode, company President Fabian Monaco shares why Michigan’s recreational rollout has been so successful, how Gage has been able to keep customers engaged through their product offerings and what the company’s upcoming IPO will mean for investors and consumers alike.