There are brands that have lasted for a hundred years. Household names like Procter and Gamble or Clorox are prime examples of traditional CPG companies that continue to succeed because of their strong foundation. With the right strategies and a strong team, CPG brands in cannabis can establish the same names for themselves. In this episode, Troy Datcher, CEO of The Parent Company, shares his insights on what the cannabis industry can learn from CPG, and vice versa. With 30 years of experience leading big-name brands, Troy explains the pillars of a long-lasting brand, the power of partnerships, and his long-term vision for bringing The Parent Company brands into the mainstream.