Raising capital in an industry that is federally illegal is no easy feat. Fortunately, commercial real estate lenders have allowed the industry to grow and thrive by providing reliable fundraising alternatives to cannabis ventures unable to access institutional capital. This episode features Travis Goad, managing partner at Pelorus Equity Group, the longest-running commercial real estate lender in the cannabis sector. Travis discusses the company’s unique approach to funding cannabis businesses as well as the opportunities for real estate within the industry. He also underscores the importance of identifying your company’s niche and excelling in that area to entice investors and facilitate mergers.