Up to 90% of cannabis consumed is inhaled—people just prefer smoking. With vaporizers gaining more and more traction in the cannabis space, new technology is needed to keep safety at the forefront of the trend. In this episode, Mladen Barbaric, Founder and CEO of Airgraft, explains his company’s unique approach to vape innovation and their push to create an affordable product amidst a competitive market. He talks about the need for trustworthy vape offerings in the market, the importance of safe heating hardware, and how consumers can choose quality products that suit their own lifestyles and preferences.