Gathering around a few drinks with friends is an elemental part of our social lives. While alcohol has a foothold in the adult beverage category, the cannabis beverage sector is growing, giving consumers another option for their drink of choice in a social or private setting. In this episode, Matt Melander, President and CFO of LEVIA, the brand behind the #1 selling infused seltzer available in over 100 dispensaries in Massachusetts, talks about the explosive growth of the sector and the ways in which cannabis beverages appeal to consumers across demographics. He explains how cannabis beverages seamlessly fit into the social norms established by alcohol and how beverages have the potential to facilitate universal cannabis normalization in the near future.