From Pot to Popular

Kristi Price: “Filling the gap” of POC in the cannabis industry

Episode Summary

The cannabis industry in the United States has deep roots in Black American culture, and yet the growing legal market lacks representation of the very communities that built these foundations. As the industry continues to evolve, it is essential that BIPOC cannabis professionals, as well as those interested in breaking into the industry, are involved in the development of the very policies that will affect them. In this episode, Kristi Price, founder of KRMA Media Inc. and the Black CannaConference and Expo, discusses how she works to “fill the gap.” She explains the importance of highlighting the stories of POC within the cannabis space, and shares her goals for this year’s Black CannaConference in November—bringing together minority entrepreneurs and allies alike to discuss how to create an inclusive and impactful cannabis space.