Despite growing mainstream demand for legal cannabis, effectively reaching the right consumer remains one of the greatest obstacles to retailers and brands. Current regulations have shut out the legal industry from advertising on popular social media platforms, but springbig, the industry’s largest customer loyalty and CRM platform, has developed an ecosystem of modern solutions to help brands and retailers successfully engage with and retain their ideal customer. In this episode, Co-Founder and CEO Jeffrey Harris shares how springbig’s technology has evolved to cater to the industry’s growing demands, what retailers should consider when developing loyalty programs and outlines the best ways to maximize marketing ROI in this competitive space.