From Pot to Popular

Larry Schnurmacher: Investing in solutions that bolster cannabis’ new normal

Episode Summary

Like many investors in the cannabis industry, Phyto Partners Managing Partner Larry Schnurmacher left Wall Street at the beginning of the legalization movement after witnessing the innumerable opportunities that were available in this emerging market. In this episode, Larry discusses how his company’s solutions-driven approach to investing is mainstreaming cannabis, what industries and services will thrive in the industry’s new normal, and common pitfalls investors should be wary of to ensure long-term steady execution.