On-demand delivery of common household goods, groceries and meals has become part of everyday life, especially since the start of the pandemic. As consumer demand for cannabis continues to climb, more legal business and industry leaders are ramping up efforts to claim their own stake in this critical retail space. Lantern, one of the few on-demand cannabis delivery marketplaces in the industry, has taken a unique approach to building a scalable platform that also addresses specific consumer needs. In this episode, Meredith Mahoney, President of Lantern, discusses how her team is making the e-commerce experience more approachable for new consumers, the importance of building out a user-friendly marketplace, and outlines tangible steps the company is taking to support social equity candidates in the industry.