The therapeutic properties of cannabis have been widely embraced by patients and medical professionals over the past decade, but cannabis medicine is still lagging behind in the female healthcare and wellness space. Carrie Mapes and Patty Pappas recognized the pressing need for cannabis products that specifically catered to women in their age group when they were unable to find holistic forms of relief during the throes of menopause. In this episode, the co-founders of Hello Again discuss the evolution of cannabis in women’s healthcare, the process of marketing cannabis products to women that grew up during the War on Drugs, and how becoming first-time entrepreneurs in their fifties gave them confidence to thrive in this emerging industry.