By now, most people know about CBD products and its many potential benefits, but only one third of those individuals have actually given cannabinoids a try. This statistic reflects a major opportunity for CBD brands to fill in that gap and bring the benefits of CBD to a much wider audience. In this episode, Chondita Dayton, CEO of Liweli and Steady State Brands, discusses her accessibility-based philosophy to creating daily CBD wellness products. She dives into what major indicators are key to brand-building potential in the cannabinoid space and shares her perspective on effective brand-building for long-term success.