In a fledgling industry like cannabis, unexpected challenges can arise as retailers work to maximize their full potential. One such issue is that of payment. Cannabis is a traditionally cash-based industry and many mainstream credit cards will not allow for the purchase of a federally illegal product. ATMs at dispensaries are at risk of transaction fees and scammers, and only accepting cash can inhibit a retailers’ ability to upsell. In this episode, Cathy Corby Iannuzzelli, Co-Founder and Chief Payments Officer at KindTap, explains the ways in which her company works to fix this broken system within the cannabis space. By facilitating payment for the diverse cannabis consumer demographic, KindTap aims to make paying for cannabis purchases as seamless as buying any mainstream product.