As mainstream cannabis consumption has taken off, so has the demand for cannabis accessories, one of the fastest growing sectors within the industry. In this episode, we talk to Aaron LoCascio from Greenlane about his nearly 20 year entrepreneurial journey in the accessories space. Aaron shares how taking a hyperlocal growth strategy in the company’s early days allowed Greenlane to eventually become a global distributor of cannabis accessories and discusses why ancillary companies are integral to the investment ecosystem within the cannabis industry.